It is very easy to play big pairs before the flop in limit hold'em. Raise or re-raise! No matter the game type, starting from UTG (first to act) you will always want to raise 99 or better. If someone raises in front of you, you will generally want to re-raise JJ or better, and if they are an extremely loose and aggressive player you will want to raise 99 and 1010 as well. Still the nature of your opponent will change how you should be playing pocket pairs, the looser the player the more aggressively you should be playing them.
For example, if a rock raises UTG and a tight-solid player re-raises, you will almost certainly want to fold JJ and of course any lower pair to this action, as it is very likely you are dominated. Similarly, if the betting is capped (as high as it can go) when it gets to you, JJ and down is a fold and if the players are fairly tight, QQ and AK can hit the muck as well.
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Many players having wildly differing opinions concerning the nature of how to play pocket pairs. It is common to hear people say "Aces can't win in these loose games". Obviously this is directly countered by any personal experience, although it is true aces will win much less often when there is more players in the pot, what these players fail to understand is that while aces lose a little more often, they become much more profitable.
Yes, you may only win 40% of the time instead of 70% of the time with 4 or 5 players in the pot, but your payout is 4 or 5 times as large! For this reason it is crucial to raise hands like QQ when you have multiple opponents in a pot.
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